Depth bar: Band C multi-plant auto supplier. Anchor Plant I first. Bill gate critical.

1. Company overview & snapshot

1.1 Legal identity & corporate structure

Moonlight Auto Private Limited, CIN U34300PB1989PTC009000, incorporated 20 January 1989, ROC Chandigarh. Registered / operating at C-102/105, Phase V, Focal Point, Ludhiana 141010. Directors: Prithvi Raj Bassi, Saurabh Bassi, Beeta Bassi. Authorised capital ~₹30 L; paid-up ~₹18.5 L; open charges ~₹28 Cr context on aggregators [~]. Sister Moonlight Auto Forging Private Limited (incorporated Jun 2023) — confirm whether forging has separate HT.

Website: https://www.moonlightstampings.com · phones +91-161-4632214 · emails info@ / sales@moonlightstampings.com.

1.2 What they make & where money comes from

Sheet metal stampings, forging parts, jack assemblies, pedals, spare tire carriers, fuel tanks/oil pans, CNC/welded assemblies for Suzuki, Mahindra, Tata and broader mobility OEMs. Claims: 6 plants, 1,500+ employees, 5.52 lakh sq.ft., 35+ year legacy. IATF 16949:2016, ISO 14001:2015, ISO 45001:2018. Revenue band ₹200–300 Cr / Tofler ₹100–500 Cr [~].

1.3 Plants, addresses & footprint

Plant I / corporate at Phase V C-102/105 is the published anchor. Other five plants not fully enumerated on homepage — discovery must list addresses and HT accounts. Pilot: Plant I only.

1.4 Leadership & CRM map

Owner-operated — short cycle if bill clears.

1.5 Recent news (24 months) & timing for Stamped

• Website updates: sustainability page, plantation drive, Vishwakarma Day — soft CSR, not energy news.
• Forging Pvt Ltd incorporation 2023 — capacity add narrative.
• Timing: OEM cost-downs → ₹/piece electricity; multi-plant benchmarking after Plant I proof.

2. Energy profile

DISCOM / supply: PSPCL.

2.1 Bill band, tariff & demand

Band C mid-size presses + forge. Hypothesis ₹20–70 lakh/month per large plant [~] — may fail ₹30L gate at some units. Verify Plant I bill before scoping six plants. JIT shift starts likely create MD spikes.

2.2 Generation, fuel & renewables

No public solar/captive detail. Ask DG and any furnace fuels for forge cells.

2.3 EnMS, PAT, ISO, BRSR

IATF + ISO 14001/45001. ISO 50001 unknown. Unlisted — no BRSR.

2.4 Likely ₹ leak categories (hypothesis)

1. Press line simultaneous restarts at shift change
2. Forge heat + stamping MD overlap
3. Compressor base load across plants
4. Weld cell idle energy
5. PF on large presses
6. Inter-plant inability to compare ₹/part

3. Operations, equipment & digital stack

3.1 Process flow & critical loads

Blank → press/stamp → weld/assemble → forge route where applicable → machine → paint/coat → pack. Critical loads: presses, welders, forge heaters, compressors, CNC.

3.2 Shifts, seasonality, production pattern

OEM JIT multi-shift; model-change weekends. Pilot during stable mix month.

3.3 Automation, metering, SCADA/EMS/DCS

Unknown; Path B default. “Automation” marketing ≠ energy historian.

3.4 Capex / tech projects affecting energy

Forging entity add; continuous tool-room investment. Post-capex verification angle.

4. Stamped Energy fit analysis

4.1 ICP scorecard

Geography/vertical pass. Revenue Band C. Bill unknown (risk). Decision speed high. Multi-plant expands TAM after first proof.

4.2 Fit score rationale

8/10: named owner LinkedIn, verified phone/email, multi-plant benchmarking story. Deduction: bill may miss gate; six-plant sprawl if undisciplined.

4.3 Wedge (parser-critical)

The strongest wedge is: JIT shift restarts on presses and forge cells stacking into one Focal Point PSPCL MD peak — assign ₹ owners at Plant I, verify with evidence, then benchmark sister plants.

4.4 Objections & competitors

“Small vs big steel”; “IATF auditor covers energy”; “we already watch production.” Response: production OEE ≠ electricity invoice ownership.

4.5 Pilot design

Plant I HT only, 90 days. Success: one shift-start sequencing action with ₹ evidence. Kill: bill <₹30L; owner wants six-plant free study.

5. Before you reach out

5.1 Discovery checklist

• Plant I invoice name
• Bill ₹ / CMD
• Which of 6 plants share meters
• Press tonnage and forge fuels
• Shift change times
• Forging Pvt Ltd separate bill?
• Approver Saurabh vs Prithvi
• Share two bills

5.2 Do not lead with

• Six-plant “transformation”
• ESG plantation stories as pitch
• Invented OEM price math

5.3 Opening hooks

“At Phase V, shift-change press starts often own the month’s MD. We put ₹ on the PSPCL line in 90 days — Plant I first.”

6. Risks, flags, controversies & sources

6.1 Integrity / controversy / regulatory (search explicitly)

Search terms: Moonlight Auto Ludhiana lawsuit NGT PCB labour GST scam Bassi fraud.

6.2 Data quality flags

• Other plants unnamed publicly
• Revenue aggregator variance
• Email for Saurabh inferred
• Forging sister entity meter ambiguity

6.3 Sources consulted

• https://www.moonlightstampings.com (about, contact)
• Tofler / CompanyCheck CIN U34300PB1989PTC009000
• LinkedIn Saurabh Bassi
• IndiaMART profile (older turnover figures — superseded by newer bands)
• Lead Punjabi report

Extended call-prep narrative (Stamped field use)

B1. First 20 minutes of discovery

Open with process respect, not software. Confirm legal entity on the invoice, DISCOM name, and who owns the largest feeder MD event in the last 90 days. Ask for two invoices and one production calendar export before any platform demo. If the champion cannot produce bills within a week, treat the opportunity as stalled — Bill Verification Program without invoices is theatre. Record whether Path A (historian/meter export) or Path B (CSV) is realistic given OT policy. Confirm the economic buyer who can approve a Rs 2–5 lakh [~] fixed 90-day fee without a full ERP tender.

B2. Prescription card discipline

Every recommendation must name: event, owner, due date, expected rupee line on the DISCOM invoice, operational constraint, and evidence of execution. Cards without owners are deleted. Cap weekly cards at five so plant teams are not flooded. Prefer MD sequencing and idle-hold cuts before exotic tariff products. Never propose changing validated recipe, membrane current, sterile pressure, or Tempcore quench parameters. If quality or safety forbids a schedule change, mark the lever as blocked and move on — credibility beats aggressive savings claims.

B3. Verifying savings without gaming

A lower bill alone is not success if tonnes, pairs, or batches fell. Normalise against a production proxy agreed in week 1. Document holidays, forced outages, new-line commissioning, captive/solar settlement changes, and weather-sensitive HVAC. Keep a decision ledger shared with the plant: recommendation, owner, status, expected vs observed invoice delta. Present kill or expand at day 90 with the same ledger — this is how Stamped differs from audit PDFs that never close.

B4. Competitive and incumbent handling

If the site has EMS/SCADA/BMS, OEM analytics, ISO consultants, or solar EPCs, congratulate the spend and ask what residual bill lines still surprise them monthly. Position Stamped as the closure layer: rupee assignments and invoice reconciliation. Refuse head-to-head dashboard bake-offs. If Gujarat, Panipat, or Noida corporate IT appears, keep plant electrical as the proof owner and let corporate rubber-stamp after a verified bill line — not before.

B5. Geographic and cluster logistics

Batch 3 spans Mandi Gobindgarh, Paonta/Derabassi/Rajpura, Ghaziabad/Muzaffarnagar, and Kanpur–Unnao. Plan field days by corridor. Carry printed one-pagers: Fit score, DISCOM hypothesis, strongest wedge sentence, and two discovery questions. After each visit, update extras field intel — especially corrected phones, electrical names, and whether the bill cleared Rs 30 lakh/month.

B6. Messaging hygiene for this batch

Owner-operated steel/leather accounts tolerate Hindi-friendly WhatsApp and short calls. Listed pharma/chemical accounts prefer email plus LinkedIn with technical depth. Never open with controversies (GST/Excise history, EuGMP observations, rating actions) — those are internal briefings only. Always name DISCOM early in research-backed prep sheets so call-prep UI can render correctly.

6.4 Evidence discipline

Do not extrapolate Plant I savings to six plants. Record each HT account. Owner WhatsApp OK once relationship starts; still keep email trail for bills.

7. Extended call playbook & multi-plant Focal Point model (Moonlight)

7.1 Plant I discipline

Moonlight markets six plants and 1,500 employees. That sprawl kills pilots if day-one scope tries to benchmark everything. Contract language for the 90-day program must name C-102/105 Phase V and its consumer number only. After a verified rupee movement, offer a second plant as paid expansion. Saurabh Bassi is the practical owner; Prithvi Raj Bassi may be final cheque signatory — discover on call without assuming joint approval meetings for every step.

7.2 JIT shift-change demand

Press shops feeding Suzuki/Mahindra/Tata schedules often create MD spikes at shift change when multiple presses, weld cells and compressors recover together. Ask for one week of 15-minute demand overlaid with shift bells and changeover times. The first prescription is usually a sequenced warm-restart checklist owned by the shift in-charge, not a VFD purchase. Forge cells (including Moonlight Auto Forging Pvt Ltd if under separate power) may add heat MD — confirm whether forging electricity is on Plant I bill.

7.3 Band C honesty

At ₹200–300 Cr, some units miss ₹30L/month. Kill politely and leave the door open for a sister plant with larger presses. Do not invent group aggregation without invoices.

7.4 Expanded discovery questions

1. Plant I monthly bill band?
2. Names/addresses of other five plants?
3. Separate HT for forging company?
4. Largest press tonnage and motor kW?
5. Compressor central vs local?
6. Shift times and model-change weekends?
7. IATF energy customer scorecards?
8. Who owns electrical maintenance name?
9. Saurabh contact WhatsApp OK?
10. Any solar?
11. APFC status?
12. Willing kill criteria?

7.5 Evidence pack

Two PSPCL bills; press list; shift calendar; air map; quality constraints. Phone +91-161-4632214 and info@moonlightstampings.com are verified openers if LinkedIn is slow. Sustainability/plantation content stays off the first pitch.

8. Pilot economics, stakeholder map & objection library (Moonlight)

Moonlight’s advantage is owner proximity and a published phone/email. Its risk is optimistic multi-plant storytelling before Plant I clears the bill gate. Structure the commercial ask as Plant I only; put a written expansion option for plant two after day-90 success. If bill fails gate, ask which of the six plants has the largest presses and pursue that unit next instead of arguing averages.

Stakeholder map: Saurabh Bassi → Plant Head Phase V → Electrical/Maintenance → Prithvi Raj Bassi if fee needs promoter stamp → Accounts. Beeta Bassi is governance, not day-to-day energy. Sales@ mailbox is for RFQs, not champions.

Objection library: “We are smaller than Eastman/JVR” → process intensity matters more than vanity revenue if bill clears. “OEMs already push cost downs; we have no time” → ninety days, one feeder, kill criteria. “ISO 14001 covers energy” → environmental MS ≠ PSPCL MD ownership. “Forging Pvt Ltd is new; data messy” → then keep forging out of Plant I scope.

Process notes: automotive jacks and pedals involve welding and stamping pulses; spare tire carriers and tanks add large press hits; forge tool-kit parts add heat. JIT morning starts are the first chart to request. Powder coat / plating if in-house may sit on chemical utilities — ask. Parking plant load for EV curiosity on the website should not enter the cold pitch.

Gaps: other five plant addresses; forging company HT; Saurabh verified email; press list; compressor map; employee count reconciliation (site 1500 vs aggregator ~400 series — use website with caution). Keep info@ and +91-161-4632214 as fallback until personal email confirms.

9. Ninety-day week-by-week operating plan (Moonlight)

Week 0: Scope freeze — Plant I, C-102/105, consumer number. List whether forging Pvt Ltd power is included. Get Saurabh’s preferred channel (WhatsApp vs email).

Weeks 1–2: Bills + shift-bell overlay + press start counts. Identify morning MD signature. Walk compressor house. Confirm OEM model-change calendar.

Weeks 3–6: Shift-start sequencing checklist owned by shift in-charge; idle welder/press packs; air leaks hypothesis test (overnight base load); PF. Keep forging out unless metered.

Weeks 7–12: Verify invoice; optional plant-two proposal with separate fee. Document IATF-friendly evidence pack (no recipe changes).

People system: Bassi family firms decide quickly; do not over-formalise. Still keep written kill criteria so a fast yes does not become an unbounded six-plant free study.

10. Diligence memo for Utso before first send

This section is written as an internal pre-call brief. It restates what is known, what is estimated, and what would change the fit score. It exists so the outreach kit and research dossier stay consistent even if two teammates call different contacts on the same day.

10.1 What is verified enough to say aloud

Say aloud only facts with primary or strong secondary sources: legal names and CINs where found; published addresses and phones; named directors from MCA/company sites; ISO/IATF claims on corporate pages; DISCOM geography for the industrial estate; and sourced controversies with dates. Do not say estimated monthly bills as facts. Do not say a person “handles energy” unless LinkedIn or site title supports it. Do not say “they violate NGT” without annexure evidence.

10.2 What must be verified in the first twenty minutes

(1) Invoice legal name and consumer number. (2) Last three months’ total billed rupees. (3) Sanctioned/contract demand and recorded MD. (4) Whether the champion can share interval data. (5) Who signs a ₹2–5 lakh verification fee. (6) Any freeze from quality, customers, or regulators. If (2) fails the ₹30 lakh gate, thank them and nurture — do not invent a multi-plant workaround unless another invoice is produced.

10.3 Messaging alignment with Stamped canon

Sender remains Utso Sarkar, Co-founder, IIT Roorkee energy-systems researcher with co-founder. Product is a evidence-verified operational decision layer: read-only on meters/EMS, rupee prescriptions, WhatsApp assignment, verification on next DISCOM bill. Offer is 90-Day Bill Verification. Avoid dashboards, AI hype, ESG-first pitches, and PLC write implications. Early-deployment 15–20% language is allowed spoken and in short copy with temperance; research docs keep percentages as [~] benchmarks.

10.4 Competitive landmines common in Punjab auto/steel

Local electrical contractors sell APFC and AMC. Furnace/press OEMs sell upgrades. Solar EPCs sell rooftops. ISO consultants sell annual audits. Controllers sell VFDs. Stamped wins only by being the closure layer that assigns owners and reconciles the bill. If a meeting turns into a hardware bake-off, exit politely and restate non-hardware scope.

10.5 Field logistics

Ludhiana Focal Point / Dhandari Kalan and Mandi Gobindgarh are separable day trips from Chandigarh. Do not attempt Eastman+JVR+Moonlight+Arjas+Royal in one day. Pair Eastman with JVR (same campus). Pair Royal with Bhawani (same promoters). Moonlight alone. Arjas alone with SMIORE sensitivity. Carry PPE for forge/melt visits.

10.6 Account-specific red team (Moonlight)

Red-team failure mode one: six-plant scope in discovery. Failure mode two: unverified bill assumed from revenue. Failure mode three: forging company power silently included. Failure mode four: over-formal enterprise deck for family owners. Pre-mortems: Plant I freeze; bill gate; ask forging meter; WhatsApp-friendly short proof language.

11. Closing research notes (Moonlight Auto)

Moonlight Auto is the cleanest owner-WhatsApp motion in this batch: published phone, published info and sales inboxes, named Bassi directors, and a Focal Point address that maps cleanly to PSPCL geography. The risk is not opacity; it is over-expansion. Six plants and fifteen hundred employees make an exciting sentence on a website and a disastrous sentence in a statement of work. Keep Plant I sacred until a evidence-verified line exists.

When speaking with Saurabh Bassi, lead with shift-change MD and OEM JIT — the plant language of someone who lives delivery scores. Do not lead with digital twin or ESG plantation photos. If he volunteers forging company details, capture the CIN and HT account separately. If Prithvi Raj Bassi joins the call, restate kill criteria so a family yes does not become a free multi-plant study. For the research file, remember the employee count conflict across aggregators versus website claims; never use headcount as a bill proxy. For the outreach kit, keep Saurabh LinkedIn primary and info@ as verified fallback.

Operationally, presses and weld cells create spiky weekday profiles; forge heat may create longer holds; compressors create weekend baselines. The first chart requested should be one week of 15-minute demand with shift annotations. If that chart shows MD spikes only on customer call-off days, prescriptions become logistics sequencing rather than efficiency lectures. If the chart is flat and high, look at air and idle hydraulics. Either way, the invoice decides whether Band C still belongs in this campaign.

Close diligence by confirming the published landline still rings to Plant I reception the morning of any visit, and by searching once more for any new labour or PCB item under Moonlight Auto Private Limited and Moonlight Auto Forging Private Limited. None were found in the July 2026 research pass described above; absence is not clearance. Carry the same evidence discipline as steel accounts: separate verified facts, hypotheses, and commercial estimates before promising a percentage.