Depth bar: Due-diligence dossier for Stamped outreach. Estimates marked [~]; directory facts [dir]; unverified claims [!]. Never invent bill numbers, court outcomes, or emails.

1. Company overview & snapshot

Aar Kay Industries is the public-facing manufacturing brand of a Mandi Gobindgarh steel group that also trades and produces under Indian Securities Ltd / Rasik Industries naming on GST and IndiaMART listings. The operating story is integrated long products: girders, channels, angles, galvanised structurals and Tempcore TMT bars manufactured with an in-house billet furnace feeding a modern hot rolling mill. That integrated melt–billet–roll signature is what places the account in Stamped’s Punjab steel Band A / Above Band A set, not a pure trading desk or merchant re-roller without melt.

1.1 Legal identity & corporate structure

Treat the contracting entity carefully. Public materials describe Aar Kay Industries as a unit of Indian Securities Limited; IndiaMART labels the firm “Aar Kay Industries (Prop. Indian Securities Ltd)” with GST active since July 2017 and annual turnover claimed >₹500 Cr on one directory and >₹400 Cr on the company management page. Rasik Industries appears as an allied TMT-strengthening concern with ~200,000 TPA capacity and billet furnace. DIN records associate Rasik Goyal and Ramesh Kumar Goyal with Indian Securities and Aar Kay Steel Products entities. Obtain the exact GSTIN and HT account name on the first call — do not assume “Aar Kay” on the gate equals the bill legal name.

1.2 What they make & where money comes from

Product mix: TMT Fe550-class bars (Tempcore, CRM Belgium certification claimed), ISMB/I-beam/joists, channels, girders, angles, hot-dip galvanised structurals. End markets are construction, infrastructure, towers, rail electrification and ship-building adjacent fabrication. Capacity communications cite ~200k TPA on the integrated TMT route. Revenue is construction-cycle linked; Directory employee counts (~51–100) look understated for a >₹400 Cr mill and should be treated as [dir] noise.

1.3 Plants, addresses & footprint

Primary address: P.B. No. 90, G.T. Road, Sirhind Side, Mandi Gobindgarh 147301, Punjab; Rasik Industries Talwara Road Sirhind Side appears on GST for the billet/TMT concern. Pilot recommendation: the integrated billet+Tempcore HT boundary that carries the largest monthly PSPCL demand. Separate any trading warehouse from manufacturing meters.

1.4 Leadership & CRM map

Ramesh Kumar Goyal — Chairman cum MD (founder, 40+ years, daily ops). Rasik Goyal — Executive Director, CA, operations/marketing/BD (primary outreach champion). Murlidhar Mittal — Director, purchase & daily ops. Shiv Aggarwal — SGM operations/marketing/liaison. Decision path for a 90-day opex pilot is likely Rasik or Ramesh → plant electrical → finance for bill share. LinkedIn personal URLs for Rasik/Ramesh were not reliably confirmed; use web search before send and rely on info@aarkayindustries.in.

1.5 Recent news (24 months) & timing for Stamped

Public news flow is thin versus listed peers. Timing implication: Mandi Gobindgarh G.T. Road cluster trips (Bhawani, Arjas, Royal) create peer density; Aar Kay fits an owner-operated slot on the same day. Qualify bill and entity first — revenue directories conflict is a known lead-report flag.

2. Energy profile

DISCOM / supply (name early): PSPCL (Punjab State Power Corporation Ltd) for Mandi Gobindgarh HT industry. Confirm consumer number, voltage class and whether billet and rolling share one MD.

2.1 Bill band, tariff & demand

No public monthly bill was found. Working hypothesis for an integrated >₹400 Cr TMT mill with billet furnace: ≥ ₹30–80 lakh/month [~] electricity is plausible at Band A / Above Band A intensity, but must not be stated as fact. Request two consecutive PSPCL HT invoices: sanctioned/contract demand, recorded MD, ToD, PF incentive/penalty, and whether any open-access or captive solar exists. Reheating may be partially fuel-fired — separate thermal from electrical opportunity.

2.2 Generation, fuel & renewables

No verified captive MW disclosure located. Expect DG backup common to Gobindgarh mills. Ask about rooftop solar (neighbour Bhawani cites captive solar plans — do not copy that claim onto Aar Kay). Fuel for reheating vs electrical billet furnace mix is a discovery question.

2.3 EnMS, PAT, ISO, BRSR

Website claims ISO 9001:2008 and ISI; no confirmed ISO 50001, PAT designation or BRSR (unlisted). EnMS maturity likely Path B (meter + bill + production log) unless plant engineers already log SEC per tonne.

2.4 Likely ₹ leak categories (hypothesis)

(1) Billet furnace hold through pauses that inflate MD without tonnes; (2) Tempcore/mill stand start coincidence with melt shop peaks; (3) PF drift on large motors; (4) Compressed air / cooling auxiliaries idle; (5) ToD-unaware campaign scheduling. Hypotheses only — verify against interval data.

3. Operations, equipment & digital stack

3.1 Process flow & critical loads

Scrap/input → billet furnace → CCM/billet → reheat (if used) → roughing/finishing stands → Tempcore quench → cooling bed → finishing/stock. Critical electrical: furnace, mill motors, water treatment, compressors, lighting. Structural mill campaigns may have different MD fingerprint than TMT campaigns — ask which line owns the highest bill this quarter.

3.2 Shifts, seasonality, production pattern

Construction demand seasonality; export structural SKUs may run different calendars. Ask maintenance windows and whether simultaneous TMT + structural campaigns are common.

3.3 Automation, metering, SCADA/EMS/DCS

“Fully automatic modern hot steel rolling mill” claims imply PLC/automation maturity; named SCADA vendor unknown. Path A: read-only meter/historian export. Path B: CSV + campaign log.

3.4 Capex / tech projects affecting energy

Tempcore certification and mill modernisation language suggests past capex; treat post-modernisation baseline carefully so Stamped does not take credit for prior hardware.

4. Stamped Energy fit analysis

4.1 ICP scorecard

Geography: North India Punjab — pass. Vertical: steel / TMT — pass. Revenue >₹300 Cr — likely pass [~]. Bill ≥₹30L/mo — unknown until invoice. Decision speed: owner-operated — favourable. Data maturity: medium/unknown.

4.2 Fit score rationale

8/10 reflects integrated electric intensity and owner access, deducted for revenue/entity ambiguity and missing public bill. Score is prioritisation, not a savings guarantee.

4.3 Wedge (parser-critical)

The strongest wedge is: Tempcore TMT thermal scheduling plus billet-furnace hold vs simultaneous mill starts that stack on the same PSPCL MD peak — assign each avoidable ₹ line to a named owner and verify with evidence, without another dashboard.

4.4 Objections & competitors

“We already monitor MD.” → prescriptions + bill verification. “ISO / mill vendor dashboard.” → read-only additive. Capex fatigue → 90-day opex only.

4.5 Pilot design

One HT boundary (prefer integrated TMT+billet). Weeks 1–2: bills + demand profile + campaign calendar. Weeks 3–8: weekly ranked cards (MD sequencing, hold, PF). Weeks 9–12: invoice reconcile. Kill: bill below floor, no owner, no data.

5. Before you reach out

5.1 Discovery checklist

• Confirm legal name on PSPCL invoice vs Aar Kay / Indian Securities / Rasik Industries.
• Verify monthly ₹ band in lakh; CMD and billing demand.
• Which line drove last MD spike (furnace vs mill)?
• Tempcore quench constraints that cannot move.
• Meter/SCADA export options read-only.
• Solar/DG context.
• Who approves a ₹2–5L [~] 90-day program?
• Request two HT bills + interval data if any.
• Tonne/day normalisation method.
• Electrical in-charge name + WhatsApp.

5.2 Do not lead with

• Do not lead with dashboards, AI buzzwords or ESG-first pitch.
• Do not lead with unverified ₹400–500 Cr revenue as proven bill size.
• Do not confuse with other Gobindgarh “Kay” or Sona entities.
• Do not propose furnace recipe/Tempcore parameter changes.

5.3 Opening hooks (email / call / WhatsApp)

“On integrated billet + Tempcore TMT, furnace hold and mill starts often share one PSPCL peak. We sit read-only, put a ₹ owner on each spike, and verify with evidence.”

6. Risks, flags, controversies & sources

6.1 Integrity / controversy / regulatory (search explicitly)

• Search terms used (Jul 2026): “Aar Kay Industries Mandi Gobindgarh” + NGT/PCB/pollution/lawsuit/labour dispute/tax raid/GST/fraud; “Indian Securities Ltd Mandi Gobindgarh” same; “Rasik Industries Gobindgarh” same.
• No material public controversy, NGT naming, or tax-raid report located for this trading name in the reviewed results. Absence of hits is not clearance.
• Entity-name collision risk with unrelated “Aarkay” industrial firms outside Fatehgarh Sahib — always confirm PIN 147301.
• Directory turnover and employee-count contradictions — qualify on call, do not allege misstatement.

6.2 Data quality flags

• Revenue >₹400 vs >₹500 Cr conflict across sites.
• LinkedIn personal URLs for champions unconfirmed.
• Company LinkedIn page thin / possibly missing.
• Bill band entirely estimated.

6.3 Sources consulted

• https://aarkayindustries.in/ (about, management, home contact)
• https://www.aarkaygirderschannels.com/contact.html
• IndiaMART Aar Kay Industries profile; TradeIndia; MCA/DIN aggregators for Rasik Goyal
• Stamped lead report leads/punjab/lead-research-punjab-chandigarh-multi-vertical-2026-07.md

Operating diligence addendum (meter → bill → owner)

A1. How to read the first two PSPCL invoices

Ask the plant to share the latest two HT/EHT invoices with account name unredacted for legal matching, and demand/energy pages intact. Record: sanctioned or contract demand; billing demand; recorded maximum demand; power-factor reading and incentive/penalty line; ToD or peak/off-peak segmentation if present; fuel surcharge / electricity duty / municipal cess; any open-access or captive adjustment; and whether multiple meters roll into one consumer. Photograph or PDF the tariff category. Convert every line that can move with operational behaviour (MD, PF, ToD energy) into a ranked opportunity list — that list is the only list Stamped should sell into on day one.

For Mandi Gobindgarh, the immediate commercial question is whether the consumer that matches the gate address is also the P&L that can approve a 90-day opex pilot. Many North India groups present a trading name on the gate and a different limited-company name on the bill. If they diverge, stop and re-paper the CRM record before proposing Scope of Work language.

A2. Process-specific measurement plan — integrated billet furnace + Tempcore TMT + structural rolling

Build a one-page event dictionary with the electrical owner: which start-up, hold, changeover, CIP, campaign or utility header historically coincides with bill pain. For each event type, ask (a) earliest safe start time, (b) whether the event can stagger versus a peer feeder, (c) what quality/safety interlock forbids delay, and (d) who today gets a WhatsApp if MD warns. Stamped’s value appears only when (d) exists — prescriptions without owners become another unread report.

Interval data preference order: (1) DISCOM 15-minute or AMI pull if available; (2) plant energy-meter logger CSV; (3) DCS/SCADA historian tags for large motors/utility headers; (4) daily energy + production register if interval is impossible. Never claim a percentage saving without production normalisation. Tonnes, batches, pairs, hours of sterile HVAC, or caustic MT are acceptable proxies depending on site.

A3. Path A vs Path B data access

Path A: read-only connection or scheduled export from existing EMS/SCADA/BMS/meter gateway; Stamped never writes setpoints. Path B: weekly CSV drops plus a shared campaign/production calendar. Either path must clear OT/IT security, retention, and need-to-know access. Expect an Indian industrial cyber questionnaire; answer in plain language — software layer, no PLC write, no remote control, bill verification.

If the site already paid for ISO 50001 consultants, VFDs, solar EPCs, or OEM analytics, acknowledge those spend lines explicitly. Stamped should be framed as the closure layer that turns residual observations into assigned rupees and invoice checks — not as a replacement capital project.

A4. 90-Day Bill Verification Program — local framing

Week 0: entity + bill + champion map. Weeks 1–2: baseline MD and energy components with production context. Weeks 3–8: weekly ranked prescription cards (max 5) with owner, due date, expected rupee line, and operational constraint. Weeks 9–12: reconcile executed cards to PSPCL invoice components; document kill or expand. Commercial Band A working fee Rs 2–5 lakh [~] fixed for the proof — present as structured verification, not a discount pilot. Kill criteria: bill below ICP floor; no accessible data; no plant owner; unstable production without usable normalisation; zero controllable lever after two review cycles.

A5. Cluster and reference context

Field sequencing for this campaign batch should respect peer density: Mandi Gobindgarh steel day; Derabassi–Baddi–Rajpura chemistry day; Ghaziabad–Muzaffarnagar steel day; Kanpur–Unnao leather/packaging day. Peer references are for routing confidence, never for inventing shared bills. Keep each legal entity’s invoice private.

A6. Safety, quality and integrity boundaries

No outreach message may imply Stamped will change validated recipes, membrane current density, Tempcore quench parameters, sterile differential pressures, or tannery finish formulas. Those domains stay with process owners; Stamped only sequences and attributes cost to events inside already-approved envelopes. Controversies, historical tax matters, rating actions or inspections are pre-call awareness — they are not cold-call openers.

Cluster note: coordinate courtesy with Bhawani/Royal group threads if overlapping promoters appear in field intel — Aar Kay presents as Goyal Indian Securities group.

Extended call-prep narrative (Stamped field use)

B1. First 20 minutes of discovery

Open with process respect, not software. Confirm legal entity on the invoice, DISCOM name, and who owns the largest feeder MD event in the last 90 days. Ask for two invoices and one production calendar export before any platform demo. If the champion cannot produce bills within a week, treat the opportunity as stalled — Bill Verification Program without invoices is theatre. Record whether Path A (historian/meter export) or Path B (CSV) is realistic given OT policy. Confirm the economic buyer who can approve a Rs 2–5 lakh [~] fixed 90-day fee without a full ERP tender.

B2. Prescription card discipline

Every recommendation must name: event, owner, due date, expected rupee line on the DISCOM invoice, operational constraint, and evidence of execution. Cards without owners are deleted. Cap weekly cards at five so plant teams are not flooded. Prefer MD sequencing and idle-hold cuts before exotic tariff products. Never propose changing validated recipe, membrane current, sterile pressure, or Tempcore quench parameters. If quality or safety forbids a schedule change, mark the lever as blocked and move on — credibility beats aggressive savings claims.

B3. Verifying savings without gaming

A lower bill alone is not success if tonnes, pairs, or batches fell. Normalise against a production proxy agreed in week 1. Document holidays, forced outages, new-line commissioning, captive/solar settlement changes, and weather-sensitive HVAC. Keep a decision ledger shared with the plant: recommendation, owner, status, expected vs observed invoice delta. Present kill or expand at day 90 with the same ledger — this is how Stamped differs from audit PDFs that never close.

B4. Competitive and incumbent handling

If the site has EMS/SCADA/BMS, OEM analytics, ISO consultants, or solar EPCs, congratulate the spend and ask what residual bill lines still surprise them monthly. Position Stamped as the closure layer: rupee assignments and invoice reconciliation. Refuse head-to-head dashboard bake-offs. If Gujarat, Panipat, or Noida corporate IT appears, keep plant electrical as the proof owner and let corporate rubber-stamp after a verified bill line — not before.

B5. Geographic and cluster logistics

Batch 3 spans Mandi Gobindgarh, Paonta/Derabassi/Rajpura, Ghaziabad/Muzaffarnagar, and Kanpur–Unnao. Plan field days by corridor. Carry printed one-pagers: Fit score, DISCOM hypothesis, strongest wedge sentence, and two discovery questions. After each visit, update extras field intel — especially corrected phones, electrical names, and whether the bill cleared Rs 30 lakh/month.

B6. Messaging hygiene for this batch

Owner-operated steel/leather accounts tolerate Hindi-friendly WhatsApp and short calls. Listed pharma/chemical accounts prefer email plus LinkedIn with technical depth. Never open with controversies (GST/Excise history, EuGMP observations, rating actions) — those are internal briefings only. Always name DISCOM early in research-backed prep sheets so call-prep UI can render correctly.

6.4 Evidence discipline and next research actions

This dossier separates three evidence classes. Verified public facts come from corporate websites, MCA aggregators, annual/BRSR filings, rating rationales, court databases and named LinkedIn profiles. Directional operating hypotheses use disclosed process profiles to decide what to check on the first call; they are not allegations of failure. Commercial estimates—especially monthly electricity spend—remain labelled [~] until the site provides a current HT invoice and production context.

Immediate sequence after first contact: (1) verify legal entity and invoice ownership; (2) collect two DISCOM invoices and document tariff, demand and PF lines; (3) identify the top three load events with the electrical/utility owner; (4) map production or quality constraints that cannot move; (5) agree the smallest controllable boundary for a 90-day trial. Security and governance: confirm permitted interface (historian export, meter CSV, secure file exchange) plus retention and OT approvals. No proposal implies PLC/DCS writes, recipe changes or unapproved remote control.

Treat adverse information proportionately. A negative search is not clearance that no legal, environmental, labour or financial issue exists. When a named proceeding exists, cite source, date, procedural status and exact entity; do not imply guilt or current business impact without reliable evidence. Re-check material sources and contact tenure immediately before a campaign send.