Depth bar: Due-diligence dossier for Stamped Energy outreach. Estimates marked [~]. Directory phones [dir]. Never invent bill numbers, court outcomes, or emails.

1. Company overview & snapshot

1.1 Legal identity & corporate structure

Sarvottam Rolling Mills Private Limited — CIN U27106DL2005PTC141997, ROC Delhi, incorporated 21 Oct 2005. Registered office listed at Gujarat Vihar, Vikas Marg, Delhi; manufacturing at Muzaffarnagar. Directors include Rajeev Jain (DIN 00807963), Sanjay Kumar Jain, and other Jain-family associations (Arvind etc. on aggregators). Brand Paras TMT. GSTIN 09AAKCS2689C1Z1.

1.2 What they make & where money comes from

MS ingot/billet via induction furnace, CCM, TMT bars (90k tpa lead estimate). Revenue **₹348 Cr FY25** (Tracxn/aggregators). Group associations include Bahraich unit (lead flag) — qualify pilot site. Employees ~97 (aggregator Oct 2024 signal).

1.3 Plants, addresses & footprint

Pilot: 4th Km Stone, Meerut Road, Rampuram, Muzaffarnagar 251003. Directory phones +91-9953717914 / +91-9700318318. Email directory: s_sarvottamrollingmills@rediffmail.com. Confirm Bahraich separately if raised.

1.4 Leadership & CRM map

Primary: Rajeev Jain (Director) — email-first; no verified personal LinkedIn found. Sanjay Kumar Jain appears as TradeIndia contact and in GST news — integrity gate before hard pitch. Ask for plant electrical in-charge on first call.

1.5 Recent news (24 months) & timing for Stamped

Critical: Trade/press reporting that DGGI arrested Sanjay Kumar Jain, described as owner of M/s Sarvottam Rolling Mills Pvt Ltd, over alleged ~₹29 Cr GST evasion via fake invoices (period cited ~Jan 2022–2024), with remand to judicial custody reported. Treat as allegation / ongoing matter — do not assert guilt or final court outcome. Timing for Stamped: soft operational value only after internal risk check; may pause commercial pilot fee collection.

2. Energy profile

DISCOM / supply (name early): Paschimanchal (PVVNL) / UPPCL family (KESCO, MVVNL, PuVVNL, DVVNL named for parser).

2.1 Bill band, tariff & demand

Integrated IF→TMT ~90k tpa: hypothesis ₹40–₹120 lakh/month [~]. Verify ≥ ₹30L. Meerut Road peer corridor — MD from IF holding is the staple conversation.

2.2 Generation, fuel & renewables

IF electric; reheating may use fuel (coal yard listed on TradeIndia imagery). DG likely. Solar not evidenced.

2.3 EnMS, PAT, ISO, BRSR

No public ISO 50001/BRSR found (private). Path B only until meters proven.

2.4 Likely ₹ leak categories (hypothesis)

IF hold between heats; CCM+mill start coincidence; reheating schedule vs electric; idle air/pumps; PF; scrap yard lighting/cranes.

3.1 Process flow & critical loads

Build a one-page process map in discovery for Sarvottam Muzaffarnagar: scrap → IF → CCM → reheating as needed → TMT rolling → cooling bed → dispatch (Paras TMT). Mark batch starts, heat-up/hold, changeovers, packing starts, utility headers and large motors. The key question is not simply “what consumes kWh?” but “which controllable operating event produces cost at the demand, tariff, PF or baseline level?” Capture production constraints before recommending sequencing. Quality, safety and customer delivery windows constrain what can move into lower-cost ToD slots.

Critical loads to inventory: incomer HT, process feeders (SMS/reactors/wet-end), furnace/TFH/HVAC banks, compressors, cooling towers, pumps, finishing/packaging motors, and any captive or DG bus. Ask which loads share a maximum-demand ratchet and which have separate demand contracts. For multi-block campuses, map which buildings share the pilot meter boundary.

3.2 Shifts, seasonality, production pattern

Determine if the site is continuous, campaign-based, multi-shift or heavily seasonal. Record scheduled breaks, weekly shutdowns, maintenance windows, SKU/changeover frequency and dispatch-driven overtime. A valid bill comparison must normalise for production volume, weather-sensitive HVAC, production mix and commissioning/ramp-up. If throughput is unstable, set success metrics around avoidable peaks, idle hours and verified invoice components rather than gross kWh alone. Ask which month in the last year produced the highest billed MD and what co-started that day.

3.3 Automation, metering, SCADA/EMS/DCS

No plant-specific SCADA/EMS vendor is assumed unless independently sourced for this dossier. Start with a data-access inventory: main-meter interval data; feeder/sub-meter exports; DCS/PLC historian tags; boiler/TFH/HVAC logs; compressor/chiller status; production schedule; and two to six PVVNL bills. Path A is a read-only connection/export from existing systems. Path B is structured CSV or meter export plus a production-event log. Both paths must exclude PLC writes, recipe changes and unapproved remote control. Cyber and OT approvals should be recorded before data leaves the site.

3.4 Capex / tech projects affecting energy

Ask about new lines, automation, solar, open access, utility upgrades, VFDs, compressor replacement, furnace/chiller work and product launches in the last 24 months. These can create a false “before” baseline and may have warranties or safety constraints. Stamped should position post-capex work as operational verification: ensure the asset is scheduled and used to achieve the expected bill result, rather than claiming credit for capex it did not cause.

4. Stamped Energy fit analysis

4.1 ICP scorecard

The account passes to a 20-minute discovery call, not automatically to a full integration.

4.2 Fit score rationale

Kit fit score 9/10 reflects process electric intensity, plausible HT exposure and a reachable plant/owner path. Score deductions for disclosure gaps, multi-entity groups, listed-company procurement, integrity flags, or bill uncertainty are handled in §6. The initial call must explicitly qualify bill band, site authority, accessible data and one measurable problem before committing engineering effort.

4.3 Wedge (parser-critical)

The strongest wedge is: IF holding power and TMT stand-start coincidence that set Paschimanchal billed MD — assign ₹ to an owner and verify with evidence

4.4 Objections & competitors

Likely alternatives: internal electrical/continuous-improvement teams; existing EMS/SCADA analytics; ISO/energy consultant; equipment OEM; “we already have solar/open access”; and for listed names, corporate sustainability routing. Response: Stamped does not replace controls or sell capex; it prioritises operational prescriptions, attaches an owner and reconciles results to the PVVNL bill. For a sophisticated site, offer a small read-only proof with explicit security/data boundaries. For a private site, lead with a concrete invoice problem rather than AI, ESG or digital-transformation language. If an EMS incumbent is present, emphasise read-only layer + WhatsApp assignment + invoice M&V.

4.5 Pilot design

Start with one meter boundary or one controllable utility/process cluster for 90 days (90-Day Bill Verification Program). Weeks 1–2: validate PVVNL bills, meter coverage, production context and baseline. Weeks 3–8: issue weekly ranked prescription cards covering MD sequencing, idle loads, thermal hold, air/HVAC, PF or tariff dispatch. Weeks 9–12: compare normalised bill components and production-adjusted indicators. Success: at least one action has an owner, measurable execution evidence and a defensible ₹/invoice movement. Kill criteria: bill below threshold, no data access, no plant owner, unstable operation without usable normalisation, or no controllable lever. Rollout path: additional feeders or sister units only after invoice proof.

5. Before you reach out

5.1 Discovery checklist

• Confirm the exact legal entity, site address, PVVNL account name, tariff and whether this is an HT/EHT bill.
• Verify monthly bill band in ₹ lakh/₹ Cr, sanctioned demand, billing demand and PF line.
• Identify the highest-load process, utility owner, shift pattern and current production constraint.
• Ask for the most recent MD event: when, what started, what it cost and who acted.
• Ask whether heaters/thermal systems, compressors, chillers, AHUs or pumps remain live during breaks/changeovers.
• Confirm existing EMS/SCADA/historian and what can be exported read-only.
• Confirm solar/captive/open-access context before discussing tariff-smart dispatch.
• Identify whether a site sponsor can approve a bounded 90-day proof and who must clear IT/OT.
• Request two PVVNL invoices, interval demand/energy data and a production/event calendar.
• Define a success measure tied to bill lines and production normalisation, not a generic dashboard KPI.
• Confirm champion tenure and email before first outreach send.
• Record any integrity/regulatory open items from §6.1 before proposing a commercial pilot fee.

5.2 Do not lead unwisely

• Do not lead with dashboards, AI buzzwords, generic kWh claims or a promised percentage reduction.
• Do not lead with ESG, carbon or ISO reporting first; lead with a controllable ₹ line on the PVVNL bill.
• Do not imply control-system writes, replacement of the EMS, compressor maintenance or solar EPC.
• Do not state the estimated bill band as fact; ask to verify it.
• Do not attach unrelated regional NGT/PCB matters to this company without named entity evidence.
• Do not joke about GST; do not email Sanjay Kumar Jain first; soft-touch operational value only after risk check.

5.3 Opening hooks (email / call / WhatsApp)

“On Meerut Road IF→TMT plants, furnace holding and mill starts usually set billed MD — we name the event and ₹, read-only.” Then ask which hurts more today—MD at starts, utility hold through changeovers, or off-shift auxiliaries. A valid next step is two bills plus the correct electrical POC, not a platform demo.

Extended operating hypotheses (call-prep depth)

Treat the following as checklists, not accusations. For each item, capture owner, constraint, last MD event date, and whether the load can move without quality loss. Stamped only acts where the plant owner accepts the prescription and the meter boundary can prove the rupee line on the next DISCOM invoice.

Demand-side sequencing. Map the top five motors or furnaces by kW rating and note whether their start windows overlap at shift change, after planned stops, after quality holds, or after utility recovery. Build a simple coincidence matrix for a typical production day. If two or more assets above roughly 20 percent of contract demand can start within the same 15-minute billing window, that window is a candidate for a first prescription card.

Thermal and hold energy. For furnaces, thermic-fluid heaters, dryers, chillers or air-handling units, ask what temperature or pressure is held during breaks, changeovers, waiting for quality clearance, or waiting for the next campaign. Idle hold often dominates avoidable kilowatt-hours even when operators believe the plant is already efficient. Distinguish safety-minimum hold from convenience hold and document who can authorise a change.

Compressed air and pumped loops. Inventory compressor count, pressure setpoints, unloaded run hours, and leak culture. For process pumps and cooling-water circuits, ask whether variable-frequency drives or on/off control exists and whether loops stay live for an entire weekend. These are common Path B wins when historian tags are missing but shift operators already know the waste pattern.

Tariff, power factor and open-access banking. On the invoice, separate energy, demand, power-factor incentive or penalty, and any open-access or solar adjustment lines. A renewable or open-access story can still leave maximum demand untouched. Banked units that expire or mismatch production timing are a separate commercial conversation from technical specific energy consumption.

Normalisation protocol for the 90-day program. Agree a production denominator (tonnes, batches, kilolitres processed, pairs, or operating hours), excluded shutdown days, weather adjustment for HVAC where relevant, and which invoice lines count as success. Without normalisation, a quieter month looks like a false win and destroys trust with technical buyers. Record the baseline window in writing before week-three prescriptions begin.

Security and OT boundary. Document the allowed interface (CSV export, historian read replica, supervised screen-share export), retention period, named data custodian, and that Stamped never writes PLC or DCS setpoints. Put this in the first scoping memo so IT or OT approval does not become a late surprise that burns a champion.

Commercial kill criteria (explicit). End the pilot early if: the bill gate fails; no named owner appears after week two; data is delayed more than two billing cycles; production mix changes so violently that normalisation is impossible; or compliance holds prevent any operational change. A clean kill protects the relationship better than a forced percentage claim.

Peer and cluster use. After invoice proof on one feeder, discuss sister feeders or nearby peer plants only as a second conversation. Do not sell a multi-site master agreement on first contact. For group companies, keep one CRM thread and one success story before expanding.

Finance and bill literacy. Ask who in accounts or works pays the HT bill, who disputes demand charges with the DISCOM, and whether anyone currently reconciles feeder estimates to the invoice. If nobody owns that reconciliation, Stamped’s bill-verification loop is itself the product, not a side feature of another dashboard.

People and shift reality. Identify which supervisors can actually stagger a start without waiting for board approval. A prescription without a shift owner dies in WhatsApp unread. Prefer two or three executable cards per week over a fifty-page audit that nobody implements.

6. Risks, flags, controversies & sources

6.1 Integrity / controversy / regulatory (search explicitly)

• GST / DGGI (HIGH FLAG): News reports (e.g. JurisHour and related coverage) state DGGI Meerut arrested Sanjay Kumar Jain of Sarvottam Rolling Mills Pvt Ltd for alleged ~₹29 Cr GST evasion using fake invoices; court remand to 14 days judicial custody reported. Do not invent conviction or appellate outcome. Confirm current status with counsel/compliance before any paid pilot.
• PCB / pollution: historic aggregator mentions of UPPCB anti-pollution equipment issues for Muzaffarnagar steel units exist as sector noise — no fresh company-specific NGT judgment located in July 2026 search confirming current penalty. Search terms: Sarvottam Rolling Mills Muzaffarnagar + (GST|NGT|PCB|lawsuit|fraud).
• Entity confusion: Sarvottam Group real-estate (Noida) is unrelated.
• Failed expansions: none documented beyond normal steel-cycle risk.

Positive initiatives / energy posture (also searched): Integrated IF-CCM-TMT route; Paras TMT brand; Peer corridor density for referral.

6.2 Data quality flags

• The PVVNL service, bill band, sanctioned demand, tariff and site-meter boundary are research hypotheses unless supported by an actual invoice.
• Leadership titles, email patterns and LinkedIn availability must be confirmed immediately before outreach.
• Process, shift and automation details contain informed inference where public site disclosures are thin.
• Separate plant-specific fact from group-level ESG, revenue, certification and capacity disclosures.
• Confirm Muzaffarnagar vs Bahraich HT account; GST matter status before MSA.

6.3 Sources consulted

• TradeIndia / ExportersIndia profiles; Tracxn financials; QuickCompany DIN pages
• GST news: DGGI Sarvottam / Sanjay Kumar Jain coverage
• UP lead report; Paras TMT trademark records

Extended call-prep narrative (Stamped field use)

B1. First 20 minutes of discovery

Open with process respect, not software. Confirm legal entity on the invoice, DISCOM name, and who owns the largest feeder MD event in the last 90 days. Ask for two invoices and one production calendar export before any platform demo. If the champion cannot produce bills within a week, treat the opportunity as stalled — Bill Verification Program without invoices is theatre. Record whether Path A (historian/meter export) or Path B (CSV) is realistic given OT policy. Confirm the economic buyer who can approve a Rs 2–5 lakh [~] fixed 90-day fee without a full ERP tender.

B2. Prescription card discipline

Every recommendation must name: event, owner, due date, expected rupee line on the DISCOM invoice, operational constraint, and evidence of execution. Cards without owners are deleted. Cap weekly cards at five so plant teams are not flooded. Prefer MD sequencing and idle-hold cuts before exotic tariff products. Never propose changing validated recipe, membrane current, sterile pressure, or Tempcore quench parameters. If quality or safety forbids a schedule change, mark the lever as blocked and move on — credibility beats aggressive savings claims.

B3. Verifying savings without gaming

A lower bill alone is not success if tonnes, pairs, or batches fell. Normalise against a production proxy agreed in week 1. Document holidays, forced outages, new-line commissioning, captive/solar settlement changes, and weather-sensitive HVAC. Keep a decision ledger shared with the plant: recommendation, owner, status, expected vs observed invoice delta. Present kill or expand at day 90 with the same ledger — this is how Stamped differs from audit PDFs that never close.

B4. Competitive and incumbent handling

If the site has EMS/SCADA/BMS, OEM analytics, ISO consultants, or solar EPCs, congratulate the spend and ask what residual bill lines still surprise them monthly. Position Stamped as the closure layer: rupee assignments and evidence-backed verification. Refuse head-to-head dashboard bake-offs. If Gujarat, Panipat, or Noida corporate IT appears, keep plant electrical as the proof owner and let corporate rubber-stamp after a verified savings line — not before.

B5. Geographic and cluster logistics

Batch 3 spans Mandi Gobindgarh, Paonta/Derabassi/Rajpura, Ghaziabad/Muzaffarnagar, and Kanpur–Unnao. Plan field days by corridor. Carry printed one-pagers: Fit score, DISCOM hypothesis, strongest wedge sentence, and two discovery questions. After each visit, update extras field intel — especially corrected phones, electrical names, and whether the bill cleared Rs 30 lakh/month.

B6. Messaging hygiene for this batch

Owner-operated steel/leather accounts tolerate Hindi-friendly WhatsApp and short calls. Listed pharma/chemical accounts prefer email plus LinkedIn with technical depth. Never open with controversies (GST/Excise history, EuGMP observations, rating actions) — those are internal briefings only. Always name DISCOM early in research-backed prep sheets so call-prep UI can render correctly.

6.4 Evidence discipline and next research actions

This dossier separates three evidence classes. Verified public facts are sourced corporate disclosures, official filings, certification material and named releases. Directional operating hypotheses use the disclosed industry/process profile to identify what should be checked; they are not claims about a specific machine, event, bill or control failure. Commercial estimates—especially electricity spend—remain estimates until the site provides a current invoice and production context.

Practical sequence after first contact: (1) verify entity and invoice ownership; (2) collect two PVVNL invoices and document tariff, demand and PF lines; (3) identify the top three load events with the electrical/utility owner; (4) map production constraints that cannot be moved; (5) agree the smallest controllable boundary for a 90-day trial. For any invoice-derived opportunity model, calculate demand, energy, reactive/PF and applicable tariff components separately. Normalise against operating hours or tonnes/batches; a lower bill is not proof of operational savings if production fell. Security and governance should be addressed before data transfer. Treat adverse information proportionately: a negative search does not prove clearance; a regional proceeding is not evidence against an unrelated site. Re-check material sources and contact tenure immediately before a campaign send.