Depth bar: Band A / strategic NCR account — target 2,000–4,000+ words. Use [~] for estimates. Do not invent bill numbers or court outcomes. Proof language: verified with evidence (never lead with “next DISCOM bill”).

1. Company overview & snapshot

Craftsman Automation is in the 2026-08-ncr-20l-plus visit book because the scoped NCR HT meter is estimated at ₹25–45L/month [~] (campaign bill sheet: ≥₹20L = Yes, confidence Medium). Aluminium die/sand casting (mainly TN/KA); automotive powertrain machining; storage solutions. OEMs and Tier-1s; DR Axion / Sunbeam acquisitions.

Public scale signals: ₹5,690 Cr FY25 []; 24+ plants; Al segment >50% revenue []; Faridabad Unit-1/2 Ballabgarh; Unit-3 upcoming. Process energy story in one line: NCR Faridabad: CNC machining, laser HT, honing, grinding, assembly — MD from machine banks + utilities. Group HPDC is Coimbatore/Bangalore — do not claim Manesar HPDC.

Stamped entry is plant-scoped 60-Day Proof on one HT consumer — not group EMS RFP, not solar EPC, not dashboard theatre.

1.1 Legal identity & corporate structure

Confirm the exact billing legal name on the DISCOM invoice before NDA. Group subsidiaries and JVs often share campuses but not meters.

1.2 What they make & where money comes from

Aluminium die/sand casting (mainly TN/KA); automotive powertrain machining; storage solutions. Revenue and programme mix: ₹5,690 Cr FY25 []; 24+ plants; Al segment >50% revenue []; Faridabad Unit-1/2 Ballabgarh; Unit-3 upcoming. End markets: OEMs and Tier-1s; DR Axion / Sunbeam acquisitions. Export vs domestic mix is typically OEM-programme driven in this cohort [~]. Capacity and utilisation must be taken from plant leadership — do not invent MTPA figures.

For Stamped, money comes from avoidable MD, idle thermal/electrical hold, compressor baseload, and PF drift on the scoped meter — not from abstract “energy intensity of the sector.”

1.3 Plants, addresses & footprint

Recommended pilot: first row marked Yes / Yes — recommend, subject to invoice. Never blend Haryana DHBVN/UHBVN with UP PVVNL or UK UPCL in one baseline.

1.4 Leadership & CRM map

Decision path for a 90-day pilot: Plant Head sponsors → Electrical confirms meter + data path → Finance/CS for NDA and two redacted bills → kill if bill below gate or no owner.

1.5 Recent news (24 months) & timing for Stamped

Use latest AR/BRSR/investor deck for RE, EnMS, and capacity notes (₹5,690 Cr FY25 []; 24+ plants; Al segment >50% revenue []; Faridabad Unit-1/2 Ballabgarh; Unit-3 upcoming). Timing implication: if solar or ISO 50001 is already public, lead with remaining grid import attribution, not another RE pitch. If expansion or M&A is live, baselines are unstable — shorten proof scope to one feeder and normalise to production.

Campaign visit action from bill sheet: NCR site = Faridabad Ballabgarh — correct campaign Manesar label.

2. Energy profile

DISCOM / supply (name early): Primary NCR assumption DHBVN [~] — confirm on invoice header and circle. Never average multi-state plants into one “company bill.”

2.1 Bill band, tariff & demand

Corrected estimate (canonical NCR sheet):

Request two redacted HT invoices: sanctioned load (kVA/kW), billing demand, energy charges, PF/reactive, ToD if any, solar/open-access credit lines. Mark every pre-invoice figure [~]. If borderline (Daewon/PPAP/Yohee), qualification is the first meeting, not a fee proposal.

2.2 Generation, fuel & renewables

Ask explicitly: rooftop solar kW, captive/group captive, open access/PPA, DG hours, PNG/FO for melt or boilers. Many accounts in this campaign already have RE on the books — Stamped’s job is grid import after RE, not competing with CleanMax/EPC.

2.3 EnMS, PAT, ISO, BRSR

Listed names often publish BRSR energy lines and sometimes ISO 50001. Private JV plants may have Japanese/Korean parent EnMS habits without public certificates. Treat data maturity as unknown-to-medium until Path A/B is proven: interval export vs CSV + production log.

2.4 Likely ₹ leak categories (hypothesis)

Tied to NCR Faridabad: CNC machining, laser HT, honing, grinding, assembly — MD from machine banks + utilities. Group HPDC is Coimbatore/Bangalore — do not claim Manesar HPDC.:

1. Shift-start / batch-start MD coincidence on the largest electrical assets.
2. Idle hold — ovens, barrels, melt, AHUs, cure, foam, or heaters left at temperature without product.
3. Compressed air and cooling baseload through breaks.
4. PF / APFC drift on aging banks.
5. Post-solar dispatch — flexible loads not aligned to generation or ToD windows.

These are hypotheses for discovery, not accusations.

3. Operations, equipment & digital stack

3.1 Process flow & critical loads

Build on-site: inbound → primary process → finishing → QA → dispatch. Critical loads for this account class: NCR Faridabad: CNC machining, laser HT, honing, grinding, assembly — MD from machine banks + utilities. Group HPDC is Coimbatore/Bangalore — do not claim Manesar HPDC. Map which assets create billing demand vs which only accumulate kWh.

3.2 Shifts, seasonality, production pattern

Most NCR auto plants are multi-shift discrete manufacturing aligned to OEM calendars [~]. Normalise any savings claim to parts/shots/tonnes — a lower bill during OEM shutdown is not proof.

3.3 Automation, metering, SCADA/EMS/DCS

No plantwide EMS vendor assumed unless independently sourced. Path A: read-only interval/historian export. Path B: meter CSV + production event log. Hard no: PLC writes, recipe changes, remote control.

3.4 Capex / tech projects affecting energy

Ask last-24-month: new lines, VFDs, solar, compressor replacement, paint-shop upgrades, M&A integration. Post-capex, Stamped verifies operating use of the asset against expected bill lines — does not claim capex credit.

4. Stamped Energy fit analysis

4.1 ICP scorecard

4.2 Fit score rationale

Fit score: 8/10. Strengths: Listed Al+machining; NCR Faridabad units clear visit path; post-M&A baselines. Deductions: Campaign sheet said Manesar HPDC — wrong; HPDC not in NCR. Enterprise cycle from Coimbatore HQ. Score is outreach priority, not a savings guarantee.

4.3 Wedge (parser-critical)

The strongest wedge is: Faridabad Ballabgarh machining cluster MD stagger and idle compressor/coolant — one DHBVN meter, verified with evidence.

4.4 Objections & competitors

• “We already have solar / ISO 50001 / EMS” → Stamped optimises remaining controllable ₹ lines with owners and evidence.
• “Talk to corporate IT / procurement” → plant-scoped 60-Day Proof with kill criteria; escalate only after plant owner exists.
• Internal CI / TPM team → additive loss categories, not replacement of their programme.
• Hardware vendors (VFD, compressor, furnace OEM) → Stamped stays read-only software prescriptions.

4.5 Pilot design

Site: one HT from §1.3. 90 days: Weeks 1–2 bills + meter validation; Weeks 3–8 weekly prescription cards; Weeks 9–12 evidence ledger vs normalised production. Success: ≥1 owned action with execution evidence and defensible ₹ movement verified with evidence. Kill: bill below gate, no data, no owner, or unstable ops without normalisation.

5. Before you reach out

5.1 Discovery checklist

• Confirm legal entity, plant address, DISCOM consumer number, HT/EHT tariff.
• Two redacted invoices — demand, energy, PF, RE credits.
• Champion route: TBD — Plant Head Faridabad Ballabgarh.
• Largest MD event last quarter — when, what started, who owns it.
• Idle hold candidates for this process: NCR Faridabad: CNC machining, laser HT, honing, grinding, assembly — MD from machine banks + utilities. Group HPDC is Coimbatore/Bangalore — do not claim Manesar HPDC.
• Existing EMS/SCADA export path (Path A vs B).
• Solar/captive context before tariff-smart talk.
• Production normalisation proxy (parts / tonnes / shots).
• IT/OT approval for read-only data.
• Success metric tied to bill lines, not dashboard KPIs.
• Account questions: (1) Unit-1 vs Unit-2 which HT is larger? (2) Any die-cast at Faridabad or machining only? (3) How energy reported to Coimbatore? (4) Unit-3 commissioning date?

5.2 Do not lead with

• Dashboards, AI buzzwords, ESG-first pitch.
• “Verify on the next DISCOM bill” as hero line — use verified with evidence; DISCOM confirm optional backup.
• Group multi-plant rollout on day one.
• Solar EPC, furnace retrofit, or PLC control offers.
• Wrong entity / wrong city (see §6.2 flags).

5.3 Opening hooks (email / call / WhatsApp)

Hook: process-specific MD/idle problem at Faridabad / NCR Ballabgarh (not Manesar HPDC) with ₹ attached, read-only, 20 minutes + two bills for 60-Day Proof. Ask who owns the HT bill. Keep BehHuman: specific, short, no “delve/robust/seamless.”

6. Risks, flags, controversies & sources

6.1 Integrity / controversy / regulatory (search explicitly)

Search terms used: “Craftsman Automation” / “Craftsman Automation Limited” + NGT, PCB, pollution, lawsuit, fraud, labour dispute, tax raid, 2024–2026.

Result: none found material NGT/fraud hits 2024–2026 specific to Faridabad units.

Do not allege. Cite only sourced items. Re-check immediately before outreach.

6.2 Data quality flags

• Bill band is kVA/meter estimate until invoices arrive.
• Champion LinkedIn/email may be TBD or routing-only.
• Multi-entity campuses (Sandhar/Daewon/Lumax/Okaya/Mankind) — lock billing name.
• Campaign label errors possible (Craftsman Manesar vs Faridabad; PPAP Manesar vs Noida; Daewon TN vs Manesar Daewha).
• Process details contain informed inference where public disclosure is thin.

6.3 Sources consulted

• Campaign bill qualification sheet + plant footprint index (Aug 2026).
• Company website / LinkedIn / AR-BRSR / investor decks where public.
• Lead research files where indexed: leads/auto-components/lead-research-auto-component-batch4-2026-06.md.
• HSPCB/UPPCB/MCA/GST aggregators as available.
• News sweep for controversies (limited; not legal clearance).

6.4 Evidence discipline

Separate verified public facts, directional operating hypotheses, and commercial estimates. After contact: (1) entity+invoice, (2) two bills, (3) top three load events, (4) production constraints, (5) smallest controllable boundary. No PLC writes. Adverse news treated proportionately.

7. Visit-week operating notes (depth)

Correct geography on first sentence. Do not pitch Coimbatore HPDC as Manesar visit.

Keep the week tight: one meter, two bills, one WhatsApp owner, then decide. If the plant pivots to another state or sister company, acknowledge and still ask for the NCR invoice — you are in NCR this week.

Multi-plot storytelling before proof is how enterprise-shaped accounts stall. Politely refuse group scope until one Proof lands.

Bring a one-page economics sheet: fee band, expected lever classes (MD / idle / PF), verification method (verified with evidence), kill rules. Finance-literate sponsors prefer clean stop conditions.

Mobile hygiene: prefer email/WhatsApp intro before cold-calling promoter mobiles scraped from directories.

Post-visit fields to capture: exact HT consumer number; bill ₹ last 3 months; solar credit lines; champion name; EMS vendor if any; whether sister plants share incomers.

8. Process conversation map

Walk the champion through: (1) Unit-1 vs Unit-2 which HT is larger? (2) Any die-cast at Faridabad or machining only? (3) How energy reported to Coimbatore? (4) Unit-3 commissioning date?

Those answers tell you whether Stamped has an electrical lever this week or whether the site is mostly fuel/steam theatre, validated-HVAC locked, or below bill gate.

If they claim “we never idle,” ask for utilisation or batch logs anyway — stories and interval demand often disagree. The disagreement is the opening, not an accusation.

Commercial close: single-meter 60-Day Proof, plant stays in control, read-only, verified with evidence. End by booking who sends the two DISCOM PDFs — name and deadline on a shared note.

If hardware contractors offer quotes in the room, decline scope creep: Stamped does not sell VFDs, furnaces, or compressors.

Generated for Stamped outreach campaign 2026-08-ncr-20l-plus. Estimates marked [~]. Not legal advice.